If you are considering tradeshows to market your brand, you are probably a business owner looking to get the best out of your investment. If surveys are to be believed, 85% B2B marketing persons place their bets on tradeshows as an efficient medium of marketing. The reason for tradeshow marketing success is majorly the presence of multiple vendors in one place. Attendee surveys also indicate the ability of tradeshows to influence buying decisions.
While it may sound like the easy way, there is a lot that goes into tradeshow marketing and you must be ready to bank on the latest trends and use the latest tools to make your efforts yield results. The latest trends not only attract crowds but engage them.
Exhibition designers are on the constant hunt for trends that work and an effective exhibition booth design is the right mix of what works and what synchronizes with your brand identity.
Here are some effective Exhibition Booth Design trends that you can bank on to strengthen your tradeshow marketing efforts:
Design based on the audience: Your appearance at a tradeshow is your direct communication with the audience and your prospective customer base. It is like making a first impression and it better be the best. The customer-centric design is the key to better retention and impact. It is way more than good graphics and setup. Good exhibition booth design must talk to the customer’s emotions and imagination regarding how they want the ideal product to be.
Intuitive design elements with clear messaging on how the offering will benefit the customer’s business goals are quintessential to make a statement. The latest trend has done away with flashy colors and made way for off-beat signage, pleasant fabrics and appealing textures for enhanced aesthetics. Let your imagination lose when it comes to design elements. 3D mapping technology, textures using wood and metal are just some ways in which modern exhibition booth designers are adorning the booths.
Being customer-centric means minimizing raw details such as square footage and a number of stations and focusing more on visitor comfort and engagement. Concentrating on providing interactivity will help enhance the visitor experience and hence increase your chances of impressing them. Read More…
Comments
Post a Comment